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Marius V Thomassen

Marius V Thomassen

Consultant – Actor – Teacher

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Tag Archives: Google Analytics

4 personas for digital analytics

woman playing chess

Do you want to understand how digital analytics can impact decision making throughout an organization? Developing personas can be a useful starting point, and in this article I define four personas that can be found in most organizations.

Posted bymariusvthJanuary 11, 2021January 14, 2021Posted inGoogle AnalyticsTags:change management, data-driven, digital analytics, Google Analytics

5 essential Google Analytics reports

Google Analytics is the type of tool about which you can learn 5-10 % and be able to acquire a lot of useful insight. Here I describe five essential reports to begin with today

Posted bymariusvthOctober 3, 2020October 5, 2020Posted inGoogle AnalyticsTags:404 page, attribution, Google Analytics, landing pages, website search, website traffic
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Marius V Thomassen,