Articles on Google Analytics

4 personas for digital analytics

Do you want to understand how digital analytics can impact decision making throughout an organization? Developing personas can be a useful starting point, and in this article I define four personas that can be found in most organizations.

5 essential Google Analytics reports

Google Analytics is the type of tool about which you can learn 5-10 % and be able to acquire a lot of useful insight. Here I describe five essential reports to begin with today