Google Analytics

Digitization is happening rapidly, e-commerce is growing and digital technology is adding value to offline customer interactions as well. Online activity is traceable, creating vasts amount of data that now have become a core source of competitive force. Google Analytics is a free tool that enables analysis of customer interactions. With 10 years of experience I offer consulting services and training.

Online classes

Is learning how to utilize data important for your business? Is minimizing investments and optimizing results key to your success? Book your online Google Analytics class today.

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Hosting a workshop at your company or planning a conference? Read about the classes I can teach and reach out today.

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In need of advice or project management in relation to Google Analytics? Whether it regards implementation, marketing or UX, reach out for an informal conversation.

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Blog posts on Google Analytics

4 personas for digital analytics

Do you want to understand how digital analytics can impact decision making throughout an organization? Developing personas can be a useful starting point, and in this article I define four personas that can be found in most organizations.

5 essential Google Analytics reports

Google Analytics is the type of tool about which you can learn 5-10 % and be able to acquire a lot of useful insight. Here I describe five essential reports to begin with today